How Does LinkedIn Make Money?

Creating and using a LinkedIn account is pretty much free to do.  The question becomes, then: how does LinkedIn make money from a free service?  We'll explain below.

How LinkedIn makes money

LinkedIn makes the bulk of its money in two principal ways.  One is advertising, with companies able to pay more to have "sponsored ads" show up more often on user's feeds.  The other is by selling subscriptions to professional business and development tools, which are collectively known as LinkedIn Premium.

Two of the most popular and profitable LinkedIn Premium packages collect and sell user information to businesses looking to recruit new employees, or sales professionals looking to find new clients for their products.  These are known respectively as "Recruiter Lite" and "Sales Navigator".

LinkedIn has also made money from investors helping to get the company off the ground, as well as investors who have bought shares in the company on the stock market.


That's a quick note about how LinkedIn makes money!

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