How Does Reddit Make Money?

As we outlined in our article on how many people use Reddit, Reddit is a rather large website that is pretty busy almost all the time.  So how does get the money to host all of its content and handle all of that Internet traffic?  We’ll explain below.

Reddit makes money by selling advertising space and affiliate hyperlinks on their website to qualified parties.  They also sell a premium subscription service called Reddit Gold, which offers users enhanced website features.  They have also earned money from investors such as Jared Leto and Snoop Lion.

Less prominently, Reddit has also made money from selling branded merchandise & third-party apps, posting sponsored content (such as its “Formative” series, done in collaboration with Google Cloud Platform), and being bought out by companies such as Condé Nast and Advance Publications.


That’s a bit of information about how Reddit makes (and has made) their money!  For more on Reddit’s premium subscription service, see our Reddit Gold article.

Next, we’ll introduce you to some alternatives to Reddit if you’d like to try a different website that’s similar to Reddit.