You may have read other articles on our TripAdvisor course, including how TripAdvisor works, but you may still be curious as to how TripAdvisor makes money. If you aren’t required to book through the website, and you don’t have to pay to use TripAdvisor, how does the company make money?
TripAdvisor makes money through click-based advertising for other booking websites. When you view a hotel, TripAdvisor shows you its prices on its partner websites. If you go to a partner website and book a stay at a hotel, TripAdvisor earns a percentage of your total booking payment.
The advertisements on TripAdvisor are always for hotels, resorts, hostels, etc. The more you use TripAdvisor, the more it will learn about the destination you are interested in, and the types of lodgings you like to look at. The ads will be catered to your interests, and will more than likely take you to another travel website such as Priceline.com, or Expedia.com.
TripAdvisor has grown to be able to offer deals to its users, sometimes better than what you can find on other booking websites. However, you may be looking for other options, as finding a great price is always a main concern when booking a vacation. Check out our next tutorial on the best alternatives to TripAdvisor to help you find the best possible price.