Tumblr is mostly free to use. It costs you no money to sign up for a Tumblr account, create a Tumblr blog, post to your blog, or repost content from someone else's blog. The only thing that you may have to pay for on Tumblr is if you wish to purchase a custom theme to change the appearance of your blog.
See our How to Change or Make a Tumblr Theme tutorial to learn how to change the theme of your Tumblr blog.
Tumblr makes money in three main ways. First, they sell advertising space on the blogs that they host. Second, they allow corporate users to pay to make their blogs and posts more visible in searches and browses. And third (as we mentioned), they sell themes for changing the appearance of blogs.
We should also mention that Tumblr makes money from corporate investment. As of the beginning of 2013, they had raised about $125 million in investments, including their initial $750,000 grant from Spark Capital and Union Square Ventures, and an $85 million grant from Greylock Partners and Insight Venture Partners. Tumblr's biggest corporate windfall came in June of 2013, when Internet giant Yahoo bought the company for approximately $1.1 billion.
That's a bit of information about what Tumblr costs to use, and how it makes money!
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