Is Tumblr Free and How Do They Make Money?

Last updated: April 23, 2017 - 6:02pm EDT

Now that you’ve learned what Tumblr is, and a bit about Tumblr safety, you’re probably looking for more information about the blogging platform. In this article, we’ll be going over the potential cost of Tumblr, as well as going over how the company makes money.

Is Tumblr Free?

Tumblr is mostly free to use. It’s free to sign up for an account, create a blog, post to your blog, or repost another user’s content.  The only time you’d have to spend money on Tumblr is if you wanted to purchase a custom theme for your blog. This isn’t necessary in order to use the site, though. See our tutorial on how to change or create a Tumblr theme to learn how to switch up the look of your blog.

How does Tumblr make money?

Tumblr makes money in three main ways. First, they sell advertising space on the blogs that they host.  Second, they allow corporate users to pay to make their blogs and posts more visible in searches and browses. And third (as we mentioned), they sell themes so users can alter the appearance of their blogs.

Tumblr has introduced business tools for their website, allowing businesses to promote and market their company and their products using their platform. This has become a popular business model for social media and blogging websites over the past few years. To learn more about Tumblr’s business tools, check out their business page here.


That's a bit of information about what Tumblr costs to use, and how it makes money! Continue on with the rest of our Tumblr course to learn the basics of using the site, like how to make a blog, and how to start posting content. We’ll also show you more advanced features, like how to reblog someone else’s content, or how to change your blog’s theme.


More Tumblr Tutorials

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