If you are interested in getting your business or company featured on LinkedIn, you will need to build yourself a compelling and appealing page to attract the millions of users who log in each day looking for work. In this tutorial, we’ll explain what company pages are, and how to get started adding your company to LinkedIn.
What are LinkedIn company pages?
LinkedIn company pages are profiles on LinkedIn that represent not individual business professionals, but entire companies. They are a way for companies to engage with the business community on LinkedIn, offer job opportunities, and just generally let people know what the company is about.
How to create a company page on LinkedIn
Go to www.linkedin.com in your web browser and log in.
Move your mouse cursor over Work in the menu across the top. Scroll down to the bottom of the menu, and click Create a Company Page at the bottom of the menu.
From there, fill out the form with your company's information, including your company name and a LinkedIn public URL. Click the check box indicating you are the official representative of the company, and then click Create Page.
The public URL will generate automatically as you type the name of your company, but simply click in the box to edit.
From there, you will be taken to a welcome page that teaches you about your new company page. Click Learn More to take a tour around LinkedIn Company page, and click Get Started to start working on your page.
How to edit a LinkedIn company page
As soon as you sign up for a Company Page, you will be taken to the editing mode by default. But we'll show you how to edit your Company Page assuming you just signed in to your LinkedIn account.
Click Me on the menu bar, and then click Company Page: [X] on the drop-down menu (where the X is the name of your company).
Click Overview at the top of the page to enter editing mode.
Make whatever changes are necessary to your company's information, and then click Publish in the top-right corner. If you decide you don't want to make the changes you've been working on, click Discard Edits instead.
There are a variety of things you can do to make changes to your Company Page, and the more effort you put into it, the more likely your page is to engage with other LinkedIn users. Make sure you add a logo, a background photo, a company description, specialities of your company, where it's located, and your company website.
How to delete a company page on LinkedIn
You can only delete a company page on LinkedIn if you are the page's administrator, and your company has less than 10 employees. Even then, you cannot unilaterally delete a company page on LinkedIn, since such a decision affects more than just you; you must contact LinkedIn customer service.
See our article on how to contact LinkedIn customer service for instructions on what to do if you're having any issues, and learn how to fix them!
That's a bit of information about company pages on LinkedIn! Be sure you make use of this, and LinkedIn's other great features if you want to make a splash in your field, and find the resources to better yourself and achieve your career goals.