"Followers" are people on LinkedIn who are not directly connected to you, but are interested in your LinkedIn activity anyway. Following a person or company on LinkedIn allows you to receive updates on content that they have posted publicly on LinkedIn, right from the convenience of your LinkedIn home page. However, you cannot endorse them, recommend them, or send them messages (at least without LinkedIn Premium) like you can with "Connections".
One last note: you will automatically "follow" your "Connections" on LinkedIn.
Go to www.linkedin.com in your web browser and log in.
Search for a person whom you'd like to follow (see our How to Search LinkedIn tutorial), and then click on their name to go to their profile page.
Click the arrow beside the large button in the main window of their profile, and click Follow. (To stop following them, do this again.)
You can also find companies to follow by moving your mouse cursor over Interests in the menu across the top, and then clicking Companies.
This will display companies that you might be interested in following. Click the "+" icon in the top-right corner of a company's picture to follow them.
You can also follow people, channels, and companies that you find through LinkedIn Pulse in much the same way. See our LinkedIn Pulse tutorial for how to do so.
We gave you some basic information in our How to Write a LinkedIn Profile and Add a Photo tutorial, but there are many other things that you can add to your profile! List some of your skills, general interests, volunteer experience, causes that you believe in, and more! The more that LinkedIn users can see about your professional life, the more likely they'll be interested enough in you to follow you.
People normally follow you on LinkedIn when you have intriguing things to say. The best way to showcase that is on LinkedIn Pulse. Leave a comment on a story that you like, respond to someone else's comment, or try your hand at writing an article yourself!
Joining groups is another great way to potentially get followers. Contribute to discussions, ask questions, and provide answers. The more you help out and keep the discussion going, the more people will want to see what you have to say next! See our LinkedIn Groups tutorial for how to join or create groups on LinkedIn.
Well, that's a bit about followers on LinkedIn! Who are you following? And how many followers do you have?
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