It's no secret that LinkedIn is all about networking. If you're interested in meeting new people, and following the activity of companies or prominent people and what they're posting about and doing in their professional lives, then you should read up on LinkedIn followers, and learn how to keep up with everything you're interested in on LinkedIn.
What are "followers" on LinkedIn?
"Followers" are people on LinkedIn who are not directly connected to you, but are interested in your LinkedIn activity. Following a person or company on LinkedIn allows you to receive updates on content that they have posted publicly on LinkedIn, right from the convenience of your LinkedIn home page.
However, you cannot endorse them, recommend them, or send them messages (at least without LinkedIn Premium) like you can if they are one of your "Connections." But you will automatically "follow" your "Connections" and their activity on LinkedIn.
How to follow a person or company on LinkedIn
Go to www.linkedin.com in your web browser and log in.
Search or browse for a person whom you'd like to follow, and then click on their name to go to their profile page.
Under their profile image, click the blue Follow button.
You can also find companies to follow by searching for a company name, clicking Companies in the search results, and then selecting the name of the company you're interested in to see their profile. Click Follow at the top of the page to start following the activity of a company on LinkedIn.
How to get more LinkedIn followers
1. Build up your profile
We gave you some basic information in our turorial on how to write a great LinkedIn profile, but there are many other things that you can add to your profile! List some of your skills, general interests, volunteer experience, causes that you believe in, and more! The more that other users can see about your professional life, the more likely they'll be interested enough in you to follow you.
2. Contribute to LinkedIn Pulse
People normally follow you on LinkedIn when you have intriguing things to say. The best way to showcase that is on LinkedIn Pulse. Leave a comment on a story that you like, respond to someone else's comment, or try your hand at writing an article yourself!
3. Join and contribute to groups
Joining groups is another great way to potentially get followers. Contribute to discussions, ask questions, and provide answers. The more you help out and keep the discussion going, the more people will want to see what you have to say next!
Well, that's a bit about followers on LinkedIn! Who are you following? And how many followers do you have?