What LinkedIn Pulse Is and How To Use It

Last updated: January 15, 2017 - 5:05pm EST

Now that you’ve read up on some LinkedIn basics like how to set up a LinkedIn profile, and how to make connections on LinkedIn, you may be ready to explore some of the more unique aspects of LinkedIn.com such as LinkedIn “Pulse.” In this article, we’ll explain what LinkedIn Pulse is, and help you make the most of it.

So, what exactly is LinkedIn Pulse?

LinkedIn Pulse is a collection of articles providing analysis of and insight into today's global political, social, legal, and economic issues. Many are written by notable public figures in business, government, and philanthropy, and are designed to help you find success and enrichment in business, and in your life.

There are many wonderful contributors to LinkedIn Pulse, including Richard Branson of the Virgin Group, Bill Gates of Microsoft, Dr. Deepak Chopra, Arianna Huffington of the Huffington Post, and even American President Barack Obama and British Prime Minister David Cameron. If you have some business wisdom that you feel you can share, then you can join in the conversation, too!

How to use LinkedIn Pulse

  1. Go to www.linkedin.com in your web browser and log in.
  2. Move your mouse cursor over Interests in the menu across the top, and click Pulse.

    LinkedIn Pulse menu
  3. You will now see a continuous list of recently-published articles on LinkedIn.  Click on the author's name to go their LinkedIn page, or click Follow to get updates on your main LinkedIn page whenever they write something new. Click [X] Likes to "like" this article and show appreciation for it, or click one of the social media icons (from left to right, they are LinkedIn, Facebook, and Twitter) to share this article on your social media feed(s).

    LinkedIn Pulse article tools
  4. If you scroll to the bottom of the article, you will see the comments section. To add a new comment, click in the box labelled "Add Your Comment" and type in what you want to say. Then click Comment.

    Comment on a LinkedIn Pulse article

    You can also click Like below someone else's comment to show appreciation for it, or click Reply to make a comment in response to their comment (the process is virtually the same as adding a new comment).
  5. If you'd like to write something yourself, click Publish Post in the top-right corner.

    Publish Post button for LinkedIn Pulse

    From there, you can write a headline for your post, and format what you write with options common to word processors (e.g. changing your font style, aligning your text a certain way, creating a numbered or bulleted list, and so on).  At the bottom, you can also type in and select "tags", which are keyword that will make your article easier to find in searches.

    Edit LinkedIn Pulse post

    You can even search through your computer to find just the right cover picture to complete your post. When you're all done, click Publish, or click Save if you're not quite done and want to come back and finish it later. Or click Delete if you change your mind and don't want to publish the post.

    LinkedIn Pulse Save and Delete buttons
  6. If you click the three bars next to "Pulse," it will open a drop-down menu where you can select to see articles pertaining to a particular business topic. Or, you can click Discover More for additional options.

    View of LinkedIn Pulse channels
  7. If you click Discover More, you will be taken to a list of contributors to and channels on LinkedIn Pulse. Click a contributor or channel's name to see what they've written lately, or click the "+" icon in the top-right corner of their picture to follow them and be among the first to know when they post something new!

    Follow LinkedIn Pulse channels



That's about everything you need to know about LinkedIn Pulse! If you want to learn more about LinkedIn, we’ve got articles and step-by-step tutorials on how to use LinkedIn and how it works, how to sign up for LinkedIn Premium, and how to set up a company page on LinkedIn. Read on to become a LinkedIn Pro today!

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