LinkedIn Skills and Endorsements

What are LinkedIn skills?

"Skills" on LinkedIn are different business-related competencies that you can add to your profile.  They show potential employers what you're good at.  For example, you may know something about gardening or operating heavy machinery.  Or you may know how to use a certain computer program or administer CPR.  Whatever you know how to do, "Skills" can help you show it.

What is endorsement in LinkedIn?

"Endorsement" on LinkedIn is when your connections vouch for the "Skills" you have listed on your profile.  It's a way of showing potential employers that you aren't just artificially puffing yourself up.  Instead, there are real people whom you know and trust who can say with confidence that you're able to do what you say you can.  This is part of the reason why, as we mentioned in our LinkedIn Connections tutorial, it's important to have as many connections on LinkedIn as you can reasonably get.

How to add skills to your LinkedIn profile

  1. Go to in your web browser and log in.

  2. Click Profile in the menu across the top.

    LinkedIn profile button

  3. Underneath your main profile window, click View More (if necessary) and click Add Skills.

    LinkedIn add skills button

  4. If you want your connections to be able to endorse your skills, make sure the "Yes" button beside "I Want to Be Endorsed" is selected.

    Edit your LinkedIn skills

    You can also click the check boxes here to select or deselect them and decide whether or not:

    - You want your connections to receive emails suggesting that they endorse your skills
    - You want LinkedIn to suggest skills from your connections for you to endorse
    - You want LinkedIn to send you emails when your connections endorse your skills

    Then, click in the box labelled "What Are Your Areas Of Expertise?" and type in something business-related that you can do.  You can click on a suggestion that LinkedIn gives you via a drop-down menu, or click Add to post your skill as-is.

    You can add up to 50 skills to your profile.  To remove a skill from your list, click the "X" beside it.  When you're done adding skills, click Save.

How to endorse a connection's skills on LinkedIn

  1. Assuming that you're still on LinkedIn, click Connections in the menu across the top.

    LinkedIn connections button

  2. Once you're on your "Connections" page, click the connection whom you want to endorse in the middle column, and then click their name in the right column to go to their profile.

    Select a LinkedIn connection

  3. Once you're on your connection's profile page, scroll to their "Skills" section.  There, you will see the skills they have listed for themselves, how often they've been endorsed, and by whom they've been endorsed.

    Endorsing LinkedIn skills

    Click the "+" icon beside a listed skill to endorse it for your connection.

That's a brief explanation of "Skills" on LinkedIn, including how to add your own and how to endorse those of your connections!


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