How Much Does Cost?

Last updated: January 2, 2017 - 11:02pm EST

There aren't many ways to sugar-coat it: is a dating service that's a little on the pricey side.  So in this tutorial, we're going to go over how to make sure that you get your money's worth out of it.

Is free?

Signing up for is free, but most of its more useful features will be locked unless you have a paid subscription.

As you can see in the chart above, for example, a free membership allows you to:

  • Create a profile

  • Search for matches

  • Sign up for real-life dating events

  • See if anyone is interested in you or likes your profile or photos

  • See if anyone has sent you an email or "Wink"

However, without a paid subscription, you can't do any of these things:

  • Read or send any emails to anyone

  • Make secure phone calls to anyone

  • Chat with anyone using instant messaging

  • View the profiles of anyone who's interested in you

So, if you're really interested in using and making the website work for you, then consider getting a paid subscription.

Subscription Plans

Bundle Plans

Bundle plans are a little more expensive, but they give you a couple of extra features.

Email Read Notification -- This will send you an alert whenever one of your matches reads an email from you for the first time.

First Impressions -- This adds extra priority to your profile so that it is more likely to show up as a match for people who are new to

Highlighted Profile -- This just adds some extra colour to your profile so that it's more noticeable in lists.

As you can see here, your pricing options for bundle plans are:

  • 3 months at $25.99 per month ($78.97 total)

  • 6 months at $21.99 per month ($131.94 total)

  • 12 months at $19.99 per month ($239.88 total)

Basic Plans

Basic plans don't offer the extra features that bundle plans do, but they're a bit less expensive.

As you can see here, your pricing options for basic plans are:

  • 3 months at $21.99 per month ($65.97 total)

  • 6 months at $19.99 per month ($119.94 total)

  • 12 months at $18.99 per month ($227.88 total)

If you don't think you're going to be using for very long (or much longer, if you've been using it for a while), then there is also the option to get a basic subscription for one month.  However, at $39.99, it's the priciest option in terms of money-to-time.

Avoiding Automatic Subscription Renewal Pitfalls

Now, you may have noticed that we put the total cost of each subscription plan (minus taxes, interest, etc.) next to its monthly rate.  There is a very good reason for this:


That's right -- even if you change or cancel your subscription while in the middle of it, you still have to pay for the remainder of that subscription. won't give you a refund for the time you don't use, or plan on using under a different subscription type.  The reason we mention this has to do with one of the most common complaints that former users have about the website:


Yup, once your plan is done, automatically gives you a new one of the same type, and you have to pay for all of it unless you've changed or cancelled it well in advance.  They even say so on the page where you select your subscription:

These two points, taken together, mean that you have to be VERY careful with when you decide to change or cancel your subscription.  If you aren't, then you can get stuck having to pay for and use up a whole other instalment of your previous type of subscription before you can start the new type of subscription that you changed it to.  Or worse, if you decide to stop using, you can get stuck paying for a subscription to a service that you aren't even using anymore!

The moral of the story is to be both vigilant and proactive when it comes to paid subscriptions and billing on  Know when your subscription starts and ends, and if you get the urge to change or cancel it, make sure that you do so well in advance of your subscription's expiry date. is a very large and popular website (as we have mentioned), and so it will take time for its customer service team to find all of your necessary information and process any changes.  So make sure to give them plenty of notice when you want to change or cancel your subscription in order to avoid getting locked into a deal that you want no part of.

To learn how to change your subscription to a different one, see our How to Change a Subscription tutorial.  For how to cancel your subscription, see our How to Delete a Account tutorial.


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