Who to Follow on Instagram

Last updated: October 24, 2016 - 12:06pm EDT

Now that you know how to follow people on Instagram, you may ask: "who should I be following?"  Well, that depends on what you're into.  Can't get enough of celebrities?  Or maybe you're a sports fan?  Is there a certain brand or organization that you like?  Or maybe you just appreciate photographs and not necessarily who is in them or who takes them?  Whatever your tastes, Instagram can help you find more people that you may want to follow.

How to find the best people to follow on Instagram

  1. Launch the Instagram application on your mobile device and log in.  Then, tap the Explore icon () at the bottom of the screen.

  2. Instagram will come up with a collection of interesting photos that you may like.  Some are picked based on their similarity to photos from people whom you already follow, while others are photos that are popular within the Instagram community writ large.

    Just tap a photo to enter a scroll mode where you can see who posted each photo, and what has been said about each photo.  While here, you can tap Follow beside the name of a photo's poster in order to start following that person.

    While you're at the top of the screen, you can also tap in the section labelled "Search" and look for something specific on Instagram.  We'll go over how to do this in more detail in our Instagram Search tutorial.

    You can also tap Discover People if you just want to look for certain people whom you may want to follow.

  3. If you tap Discover People, you will be taken to a list of interesting people on Instagram whom you may want to follow.  Some of them will be popular on Instagram as a whole, while others will be selected based on their similarity to people whom you already follow. 

    (For example, since I follow DC Comics, Instagram is suggesting that I follow people such as Hugh Jackman and Robert Downey Jr., who both star in movies based on comic books.)

    Tap a person's name to go to their profile page on Instagram, or tap one of their pictures for more details (such as a caption and comments).  If you'd like to follow the person, tap Follow.  Or, if you want to go back to exploring photos instead of people, tap the arrow icon in the top-left corner.

If you're just interested in who are the most popular people on Instagram, statistics website SocialBlade has a list of the 100 people and organizations on Instagram with the most followers.

Also, here is a list of 10 well-known public figures who have accounts on Instagram.

10 Popular Instagram Users You Should Follow

Many celebrities and other public figures have accounts on Instagram.  Some of the more famous ones include:

  1. American president Barack Obama

  2. TV personality Ellen DeGeneres

  3. Basketball player LeBron James

  4. Businessman Donald Trump

  5. "Tonight Show" host Jimmy Fallon

  6. Golfer Tiger Woods

  7. Singer Jennifer Lopez

  8. Fashion designer Vera Wang

  9. Soccer player David Beckham

  10. Actor Seth Rogen

You can find a list of these and other notable Instagram users here.


That about wraps up what you need to know in terms of how to find whoever you want to follow on Instagram!


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