Wix Pricing and Premium Plans

Now that we’ve told you a bit about what Wix is and how it works, we’re going to go over how much it costs to use. We’ll break down the benefits of each of the plans the platform offers you, and help you decide if and when they would be right for you. Each pricing plan has its benefits, but depending on your needs, you may not need to pay for Wix at all.


Just a heads-up that some of the services we’re reviewing here have affiliate partnerships with us, so we may earn a commission if you visit one of them and buy something. You can read more about how this works at https://techboomers.com/how-to-support-techboomers.

Read below to help you decide how much money (if any) you need to invest to get the most for your Wix website.

Is Wix free?

Wix can be used for free. This gives you unlimited web pages, 500 megabytes of memory storage space, and a secure, mobile-friendly website that you can drag and drop elements onto to create. However, Wix has premium plans that give various upgrades, such as more storage space and the ability to remove Wix ads. There are five premium plans to choose from in addition to the free service, each with more added benefits than the last.

How pricing works

The cost of Wix depends on which plan you choose, ranging from free to the VIP plan for $24.92/month. Each upgrade unlocks one to three additional features, such as upgraded bandwidth and additional memory storage. These can help make your website more complex, and potentially target a larger audience.

Wix price plans: what do you really need?

If you decide the free plan is not meeting your needs, you may be considering subscribing to a premium plan to get more features. If this is the case, there are four main things you need to consider before choosing a plan.

1. What is your target audience?

One of the most basic concerns when designing your website should be: who are you trying to reach with this information? This will significantly affect which price plan you need, as reaching a smaller or less diverse audience will not require the same features on your website that reaching a larger audience may require. In this case, the free or basic plan would probably suffice. If you are trying to target a large audience, or are thinking about selling goods or services, you may want to consider a premium subscription.

2. Is this for business or personal use?

You’ll probably only need the free version if you’re thinking of building a personal website, blog, or informative website. Similarly, if you’re just building a website for fun or as a hobby, the free option would likely facilitate your needs. Once you start thinking about creating a website to promote your business (or, by extension, to earn revenue), you may want to consider an upgraded plan. Think carefully about the monthly cost of using Wix, and consider whether or not you can earn more than that off your website. If the answer is no, there is really no need to upgrade your subscription.

3. How much do you have in your budget?

Starting a new business can be difficult, and your budget is often very tight. In addition, if you are using Wix for fun, you probably don’t want to invest a lot of money into developing your website. Make sure you have the money to continue your subscription — potentially for years to come — if you upgrade. If you run out of money and have to downgrade your subscription, your website could take a substantial hit. Furthermore, this hit could be unnecessary when a less costly or free plan may have been sufficient in the first place.

4. Which features do you absolutely need?

Make sure to check out our table below that compares all the features of each price plan. This will help you decide which features are essential to your website, and which ones you can live with out. Try creating a list of what features you need, and then see which plan most closely matches that list. To give you a hand, we’ve also listed suggestions of what type of website would be best for each plan.

Comparison of Wix price plans

Wix price plans: how to make a decision

We’ve given you a lot to think about, but when it comes down to it, how do you actually make a decision on which plan is right for you? Our advice is to really think beforehand about what your needs are, and start out small – not big. With a service like Wix, it is always better to only pay for what you need rather than what you want, and nothing more. In fact, in most cases, paying for a lower-cost plan that gives you less than what you think you may need could be a good place to start.

We would even recommend that you use Wix’s free service first to create a practice website. That way, you learn what features are already available to you. From there, determine whether or not you need more features, and if so, decide which of those features are absolutely essential to creating your website. You can always upgrade your service and add features easily, but starting out big and then trying to downgrade your subscription is much more difficult.


That’s our analysis of the Wix pricing plans, including when they will be most useful to you. If you’re ready to get started with Wix, check out our step-by-step tutorial on how to use Wix here.

If reading this article has made you unsure if its pricing plans are right for you, you may want to consider using one of its competitors instead, like Weebly.com or Jimdo.com. You can see what they have to offer you in this article on Wix’s top competitors.