Google Search Review

If you don't use Google Search already, here are a few reasons why you should… and, of course, a few things to watch out for.


  • Save your money when searching — Google Search is free to use.  You don't have to pay any money to search for stuff on it.

  • Let me guess — As you type in your search terms, Google Search will make suggestions as to what you might be looking for, and update your results accordingly.  This can mean that you get where you want to go on the Internet a bit faster.

  • Broaden your horizons — Besides web pages, you can search for many other types of things on Google Search, including images, videos, locations on a map, even something out of a book or news story.  Google Search makes it easy to filter your search results by these categories.

  • Narrow it down — Advanced options let you change your search results based on where you live, when web pages were created or last updated, if you are looking for a specific word or phrase, and more.

  • If it can't be found here, it (probably) can't be found anywhere — Google Search has one of the largest database of Internet content out of all the search engines out there. So if something's on the Internet, chances are that Google Search knows it's there and where you can get to it.

  • I was looking for that, too! — Generally, the way Google Search works strikes one of the best balances of relevance versus popularity in search results, when compared to other search engines.  Basically, this means that, unless you're searching for something really obscure, it will be near the top of your results on Google Search not only because it matches what you're looking for, but a lot of other people have been looking for it, too.


  • I didn't search for ads! — Since Google Search is free to use, you're probably going to see advertisements whenever you run a search with it.  Some people say that they aren't as intrusive as they used to be, or as intrusive as those of Google's competitors, but they're still kind of annoying.  Ignore them as best as you can.

  • Being different is difficult — Though how Google Search specifically works is a closely-guarded secret, in general, the results you get are affected by both their relevance AND their popularity.  This means that you sometimes have to be specific when you're looking for a website that isn't quite as popular, or else it won't be one of the first results you get on Google Search.

The Bottom Line: 9/10

Though it has seen its share of rivals rise over the years (including Yahoo Search, Bing, and other international derivatives), Google Search is still the most widely-used Internet search engine on the planet.  And there's a reason for that: Google remembers that its search engine is where it all started, and it remains the core of their business.  This means that Google not only continues to tinker with Google Search and improve it, but also makes sure that most of its other services work in unison with Google Search and follow the same user-friendly aesthetic.

Google Search isn't perfect, though.  Because Google Search factors both relevance and popularity into what search results it gives you, and since nobody except Google knows exactly how "relevance" is determined, it sometimes takes a bit of work to find exactly what you're looking for.  This is especially true if your target isn't that popular and/or other websites with similar terms or focuses have rigged their content in order to be more visible to Google Search than your target.  Overall, though, Google Search is still at the top of its class in terms of delivering consistently relevant search results.

What is Google Search?

When you hear the name "Google", it's usually in one of two contexts.  In one case, it may be referring to the Internet-based mega-corporation itself.  In the other case, it is likely a casual way to refer to the famous and wildly popular Internet search engine that gave Google its start: Google Search.

What is a "search engine"?

Basically, a search engine is a computer program that stores and sorts different kinds of information about all of the different things on the Internet.  This can include:

  • What type of file it is (e.g. web page, image, video, sound, other document)
  • The key words associated with it (e.g. title, subject matter, classification)
  • When it was created or last changed
  • How large it is (for an image)
  • How long it is (for a video or sound)

A search engine then allows you to specify what kind of information you want to see, and then looks through all of the information that it has to see if any of it matches what you're looking for.  If it does, the search engine then points you to where the content associated with that information is on the Internet.

You can think of a phone book as an early type of search engine: it stored information about names, addresses, and phone numbers, and then made it easier for you to find the one you were looking for by sorting them in alphabetical order.  Of course, today's search engines store many more different kinds of information and can sort them in even more ways!

What can Google Search do?

Google Search has changed a lot since it was created in 1997 by Larry Page and Sergey Brin, but it's still the world's most popular search engine, thanks to its powerful and easy-to-use tools.

  • As you type in what you're looking for, Google Search will help you out by suggesting popular search topics, and automatically changing your results accordingly.

  • If you trust that Google is going to give you the result you want up front, use the "I'm Feeling Lucky" feature to go immediately to the first page that Google Search returns as a search result.

  • You can look for what you're asking for in different forms: a web page, a picture, a video, a location on a map, even something out of a book or news story.

  • You can filter your results based on where you live, when the item was created or last updated, whether it has the exact word or phrase that you're looking for, and more.

  • There are some special things that Google Search will directly give you if you ask for them, such as weather reports, similar words or translations, measurement unit conversions, sports scores, and stock market quotes.  Try it out and see what you can find!