Tumblr Review

Now that we've introduced what Tumblr is, are you thinking about using it to start your own online journal?  Here are some things to consider when deciding if Tumblr.com is the right "blog" website for you.


  • No money tumbling out of your pocket – Tumblr is free to use.  You don't have to pay any money to create or maintain your online journal.

  • Using it is nearly mess-proof – Tumblr's interface is really easy to use.  While there are some advanced options, most of them are tucked out of the way and not right in your face where they may overwhelm you.  It's near impossible to mess up your whole journal with one click, and even then, most things on Tumblr can easily be reversed.

  • Let people know what you think – Feedback options are simple: you can "like" an entry, leave a comment on it, or re-post it on your own journal (while giving the original poster credit).

  • Keep your thoughts to yourself (if you want to) – You don't have to share your journal with Tumblr's community if you don't want to.  You can set it to "private" if you just want to practice writing online journals and experiment with Tumblr, without having to worry about anyone else scrutinizing what you do.


  • Designed for the new generation – Most of Tumblr's users are relatively young, so its content is heavily skewed towards things that younger people are interested in.  This isn't necessarily a "con" if you're in your 20s or 30s, but if you're an older adult, it may be difficult to find journals that are relevant to you.  Also, Tumblr's design is geared a bit more towards videos and images than traditional long-form text entries.

  • Limited search features – You can only really search for journals by their names or by content that is "tagged" with (i.e. related to) a particular word or phrase.  Unlike other social networking websites, such as Facebook and Twitter, it is difficult to find journals based on associations with people you know or like.

  • A free-for-all in terms of content – Unless something on Tumblr potentially breaks copyright laws, there are generally no restrictions as to what can be put on people's journals. This means that you might find things on Tumblr that offend you or are otherwise overly explicit.  You can limit the amount of this type of content that you see by enabling "Safe Mode."

The Bottom Line: 7/10

Tumblr is a good first step when it comes to learning how to write online journals ("blogs"), or even learning how to make your own website.  It's free to use, and its interface is very simple and easy to learn. You can put pretty much whatever you want in your journal, including stories, pictures, videos, songs, animations, links to other websites, and more. Actions for leaving feedback are pretty simple and foolproof as well.  And you don't have to share any of this with anyone else if you don't want to.

With that said, Tumblr has some serious shortcomings.  Because the interface is focused on ease-of-use, your journals won't exactly be the most visually-appealing ones around unless you fiddle with the advanced options. The search capabilities aren't all that precise, either; you can find certain journals based on names, content "tagged" with certain key words or phrases, or loosely-defined categories, but not based on what your friends or anyone else you follow likes. 

Finally, Tumblr is mostly used by younger people and doesn't moderate its content very heavily, so you may find things that offend you, are overly explicit, or just don't interest you. You can use "Safe Mode" to filter out some of this content, or keep your journal private so that nobody else can mess around with it.


We have a few more informational articles on Tumblr if you're interested, but if you want to get right into the action, head over to our next tutorial on how to create a Tumblr account!

Is Tumblr Free and How Do They Make Money?

Now that you’ve learned what Tumblr is, and a bit about Tumblr safety, you’re probably looking for more information about the blogging platform. In this article, we’ll be going over the potential cost of Tumblr, as well as going over how the company makes money.

Is Tumblr Free?

Tumblr is mostly free to use. It’s free to sign up for an account, create a blog, post to your blog, or repost another user’s content.  The only time you’d have to spend money on Tumblr is if you wanted to purchase a custom theme for your blog. This isn’t necessary in order to use the site, though. See our tutorial on how to change or create a Tumblr theme to learn how to switch up the look of your blog.

How does Tumblr make money?

Tumblr makes money in three main ways. First, they sell advertising space on the blogs that they host.  Second, they allow corporate users to pay to make their blogs and posts more visible in searches and browses. And third (as we mentioned), they sell themes so users can alter the appearance of their blogs.

Tumblr has introduced business tools for their website, allowing businesses to promote and market their company and their products using their platform. This has become a popular business model for social media and blogging websites over the past few years. To learn more about Tumblr’s business tools, check out their business page here.


That's a bit of information about what Tumblr costs to use, and how it makes money! Continue on with the rest of our Tumblr course to learn the basics of using the site, like how to make a blog, and how to start posting content. We’ll also show you more advanced features, like how to reblog someone else’s content, or how to change your blog’s theme.

Is Tumblr Safe for Blogging?

Now that we’ve told you about what Tumblr is and how it works, you might be wondering about how safe it really is. In this article, we’ll go over whether or not Tumblr is safe, as well as some tips for Tumblr security to help you stay safe when you’re using the blogging platform.

Is Tumblr safe to use?

Tumblr is safe to use. If you don’t want your blog to be seen by anyone and everyone, you can make it private. If you have a problem with another user, you can block them. If you see something that shouldn’t be on Tumblr, you can report it. Doing these things will make for a better experience.

We should mention that Tumblr does allow blogs with sexually-explicit content, but they have taken measures to ensure that people who don't want to see that sort of content can avoid it. They have also taken measures to block and otherwise deal with blogs regarding suicide, eating disorders, and other forms of self-harm. Also, they don't legally allow anyone under the age of 13 to use Tumblr.

Still, there are a few general precautions that you should take when using Tumblr. Here are four tips to keep in mind for when you’re using the platform.

Tumblr security: 4 tips for staying safe

1. If you don’t want others to be able to see your blog, keep it private.

As we mentioned in our introduction, if you just want to make your blog something that you write for yourself and don't want to show it to anyone else, you can set your blog to be invisible to people who aren't already following your activity. They won't be able to find it if they search for it on Tumblr, and even if they try to find it with a regular search engine, Tumblr will prevent them from accessing it by acting like your blog doesn't exist.

In general, though, remember our number one caveat for social tools on the Internet: once someone shares something that you've posted, it's out of your control. You're not in control of what other people do with their accounts, and it's usually difficult to get Tumblr's administrators to take down content that you don't want shared faster than other people can share it.

So before you post something on Tumblr or any other social space on the Internet, stop and think: would I be okay with letting my friends see this? More importantly, would I be okay with letting their friends see this?

2. Block explicit content from your search results if you’d rather not see it.

Generally, if you're just searching Tumblr while not logged in, you won't see any explicit content.  However, if you're searching for content while logged in, you can choose to hide sexually-explicit results by clicking the padlock icon on the right side of the screen to move it to the "locked" position.

3. If you see something that you don't think should be on Tumblr, report it.

If you see a post while browsing or searchingthat you don't want to see or don't think belongs on Tumblr, you can click the three dots beside it and then click Flag This Post. Then, fill out the form that appears to tell Tumblr what the problem with the post is.

If you can't do this (possibly because it's on someone's personal blog), then you can fill out an abuse report by clicking this link. Be sure to include the web address of the offending post (e.g. it will usually be in the format "example.tumblr.com") so that Tumblr knows where to look.  As an added bonus, you won't see that post again.

More information on flagging inappropriate posts can be found here.

4. Block any users who may be bothering or harassing you.

If someone is harassing you, threatening you, or otherwise sending you incessant communication, you can block them. This will prevent them from finding or following your blog, sending you messages or questions, or seeing, liking, or re-blogging your blog posts. You can even block anonymous users; Tumblr will block the Internet address that they were using, instead. Note that if you have multiple blogs, you must block individual users for each one.

Instructions for how to block users can be found here.


Those are some tips to keep in mind in order to have a safe and enjoyable Tumblr experience! Be sure to read through the rest of our Tumblr course to learn the basics, like how to create a blog, and how to post content to your blog.

What Tumblr Is and How to Start a Blog

If you’re looking to start an online journal (a.k.a. a weblog, or "blog" for short), deciding which website to use can be very overwhelming. There are so many options available, all with different user bases and purposes. If you’re looking for a blog service that has a large user base, offers many ways to personalize your contributions, and allows you to create multiple pages within your blog easily, then Tumblr.com may be the website for you.

So what exactly is Tumblr?

Tumblr is an online journal (commonly known as a "blog") service, where people can post things that they enjoy, do, think about, find interesting, and so on. Tumblr makes it easy to pick a theme to give your blog personality, and post seven different kinds of content. You can also re-post other people's posts. We should note that people of all ages use Tumblr, but it's most popular among younger people.  Therefore, this is a course that you might want to take alongside your children or grandchildren (unless you're one of those "younger people" we mentioned)!

How does Tumblr work?

Sign up for a free account and start your own blog(s).

You can sign up and use Tumblr for free. Start your first blog about whatever topic interests you! You can even make multiple blogs using your one account – maybe you want one blog to post about your personal life, one for photography, and one for your favourite sport. You can decide for each individual blog whether you’d like it to be public, or kept private so only you can see it.

Post your own original content to your blog, or repost already existing content you find on another Tumblr blog.

Tumblr makes it super easy for you to post all different kinds of original content – text, photos, videos, and more. The site also makes it easy for you to “reblog” or share someone else’s content on your own blog. If you see a post you like, and want to share it on one of your own blogs, just click the “reblog” icon below the post.

Find and follow other Tumblr blogs about topics that interest you.

Use Tumblr’s search options to find other users’ blogs that you find interesting. If you like sports, maybe you’ll want to find some sports-related blogs to follow. When you follow another user, their posts will show up on your timeline. Your timeline will show posts from everyone you follow in chronological order. This makes it easy for you to stay up-to-date on all your favourite blogs.

Show some love to other users’ content by giving it a “like.”

If you see a post you really enjoy, but don’t necessarily want to share it on your own blog, you can still show it some love by clicking the heart icon below the post. This will let the user who posted it know that you liked it. The more likes a post has, the more likely it is that other people will see it. By liking someone else’s post, you might help it get more exposure so other people can enjoy it too!

5 cool features of Tumblr to get you started

1. Create as many blogs as you want.

Tumblr gives you a default blog when you create your account, but you can create multiple secondary ones, if you wish.  One for recipes, one for motivational quotes, and one for cute pet pictures… it's up to you how many blogs you have, and what you use them for.

Multiple Tumblr blogs

2. Multiple easy content-posting options.

Tumblr takes the hassle out of posting different types of content. Want to just write something? Upload a photo? Share a song or video? Just click the type of content that you want to post, follow the on-screen prompts, and voila – post created!

Different types of content you can post on Tumblr

3. "Reblogging" makes sharing easy.

Did you find a post on someone else's blog that you really like? Did you want to put it on one of your blogs, but were afraid that you'd have to try and recreate it from scratch? Fear not! The "reblog" feature allows you to copy other people's posts (giving them credit, of course) with a few quick clicks.

Reblogging on Tumblr

4. Put your personal stamp on a blog with a theme.

Tumblr has lots of different ways for you to set up the layout of your blog. You can pick a pre-made theme, or — if you or someone you know is good at writing computer code — make your own custom theme!

5. Search and explore a world of online journals.

There are a lot of different types of content on Tumblr, with so many different people creating just as many different blogs. You can explore what interests you, or search for something specific.

Tumblr content

Is Tumblr safe?

Tumblr is generally safe to use. Your blog is automatically viewable to the public, but you can choose to make it private if you don’t want others to see it. Never post about your personal or financial information. If you see something that shouldn’t be on Tumblr, report it. If someone is bothering you, block them. To learn more about how safe Tumblr is, as well as some tips to increase security, check out our Tumblr safety article here.

How much does Tumblr cost?

Tumblr is free to sign up for and use. You don’t have to pay for any of the basic features, like creating a blog, posting content or reposting someone else’s content. The only thing you may end up spending money on is if you find a custom theme for your blog that you want to purchase. Otherwise, it’s all free!

Pros and cons of Tumblr

There are lots of reasons why Tumblr is a great site to use, but there are also a few not so great things about it. Some good things about platform are that it’s free to use, and the interface is really user-friendly. Even if you’re new to blogging, you’ll be able to use Tumblr with ease.

On the other hand, some negative aspects of the blogging website are that it has limited search features, so unless content is tagged with a particular word, you probably won’t be able to find it. It is also very much geared towards younger generations, so if you’re a little older you might not find very much content that will interest you.

Tumblr Alternatives

Tumblr is a great website to try out if you’re new to online journaling or blogging. It’s free to sign up for and the interface is very straightforward. However, maybe just isn’t right for you. Luckily, there are some other websites like Tumblr that may be better for your needs. If you’re looking for a site that’s a little fancier and has more advanced features, try out WordPress.com, Wix.com, or Weebly.com. Another great (and free) online journaling site you might enjoy is Blogger.com.

Check out our sites like Tumblr article to learn more about all of these alternatives.


That's our basic introduction to what Tumblr is and how it works! Throughout the rest of our Tumblr course, we'll teach you how to sign up for an account, create a blog, and post on your blog. We'll also show you some other neat tricks that you can do with Tumblr, such as copying other people's blog posts to your blog (known as "reblogging"), or changing the theme of one of your blogs. Tumblr is one of the easiest websites with which to start an online journal — plus, it's by-and-large free to use — so why not give it a try?