How to Reset Your Amazon Password

In your efforts to keep your Internet accounts secure, you may find one day yourself in the unfortunate situation where you forgot your Amazon password and can’t get into your account. It’s an innocent enough mistake, and there’s no need to panic: it’s something that can be easily fixed. In this article, we’ll explain how to do this, and go step-by step!

To reset your Amazon password:

  1. Visit in your web browser.
  2. Attempt to sign into your account, and click Forgot Your Password.
  3. Enter your email address, and then click Continue.
  4. Access your email and open the mail from Click the blue link.
  5. Enter (and re-enter) a new password, and click Save Changes.

If you would like some more information for each of these steps, check out our detailed set of instructions below with images to help you every step of the way.

Detailed instructions for resetting your Amazon password

1. Visit in your web browser.

 Any browser will work, but we like to use Google Chrome for our tutorials!

Visit Amazon in web browser

2. Attempt to sign into your account.

Move your mouse cursor over Hello, Sign In: Your Account and click Sign In.

Amazon sign in screen

3. Indicate that you forgot your password.

On the next screen, below where it says “Do You Have an Password?”, click Forgot Your Password? Or, below where it says “Sign In Help,” click Get Password Help.

Amazon Forgot Password button

4. Enter your email address and pass the security check.

Click in the box labelled “Email Address” and type in the email address that you used to sign up for your Amazon account. Then, click in the box labelled “Type Characters” and type in the letters and numbers that you see in the box labelled “Image.” (Click Try a Different Image if you’re having trouble with the current one). Finally, click Continue.

Amazon password reset email

5. Open the email from Amazon and click the password reset link.

You will then receive an email with instructions on how to reset your password. Go to your email service and log in, and open the email titled “ Password Assistance.” Click the blue link that appears there (we’ve blurred it out here for security reasons).

Reset Amazon password form

6. Enter, confirm, and save a new password for your account.

You will be taken to a page where you can reset your Amazon password.  Click in the box labelled “New Password” and type in the password that you would like to use for your account going forward.  Then click in the box labelled “Re-enter New Password” and type in a copy of the password that you just picked. Finally, click Save Changes.

Choose new Amazon password

5 tips when changing your password

1. Don’t use your old go-to passwords. Be original, not repetitive.

Recycling old passwords is never a good idea, nor is it okay to simply add a character or two to the end of an old password. Don’t turn “ilovecookies” into “ilovecookies1”/”ilovecookies2” and so on. It’s also not a good idea to go back and forth between “ilovecookies” and “iloveicecream” when you’re required to change your password. Using old passwords repeatedly is a common tendency, but doesn’t secure your accounts very well. Be original!

2. Use variety, length, and complexity, and think random!

Using only numbers or only letters will never yield as strong of a password as one that contains combinations of numbers, letters, and symbols. Every time you add a character to your password, you and increasing the strength of it exponentially, making it much more difficult to hack or to guess. Use at least 8 characters for a password, but aim for 12-15 characters.  Also, make sure your password contains at least one each of a number, symbol, and letter.

3. Don’t use common or easy-to-guess phrases.

Some of the most commonly used passwords are “123456”, “654321”, “iloveyou”, or “passw0rd”.  These are all easy-to-guess patterns, and are not very secure. Similarly, birthdays, anniversaries, a child’s birthday, license plate numbers, and other pieces of personal information are frequently used as passwords, but they never should be because they are also easily guessable. Instead of using these, try thinking of something creative composed of the things you really love or like to do frequently.

4. Change your password more frequently than when you are required to.

Don’t just change your password because you think someone has tried (or successfully managed) to accessed your account. At this point, it is too late, and you’ve already compromised your information and personal safety. Change your passwords every 3-6 months, or any time you have reason to think your password may have been compromised.

5. Think of passwords you can easily remember without writing them down.

One great way to keep track of your passwords is a password manager.  It’s a computer app which stores your passwords for all of your accounts, and requires only one (or sometimes two) passwords to access. Using a password manager allows you to make all of your passwords as long, random, and complex as you like, but you don’t need to worry about forgetting them! Just ensure you use a very secure password to gain entry into the password manager app you choose, and make sure the application is secure and legitimate.


That’s it!  Your Amazon account has a new password and is useable by you again! Now, make sure that you don’t forget your password again by writing it down somewhere, and keep it stored in a safe place that only you can get to! In the future, it may be helpful to check out our articles on password safety, including our tips on managing your passwords, or how to use a password-managing program to prevent forgetting your passwords in the future. If you just want to change your Amazon password and don’t need it reset, be sure to read our step-by-step tutorial on how to change your Amazon password.

How to Change Your Amazon Password

It might be a good idea to change your Amazon password every once in a while, just to make sure that your account is secure. After all, you probably wouldn’t want anyone breaking into an account where they can get your financial details and spend your money without your permission, right? It will almost never happen if you take some common sense steps to keep your information private, but changing your Amazon password is a precaution that you might want to know about anyway.

To change your Amazon password:

  1. Go to
  2. Sign into your Amazon account.
  3. Move your cursor over Hello, [your name], and click Your Account in the drop-down menu.
  4. Click Change Account Settings under the “Account Settings” heading.
  5. Beside “Password”, click Edit.
  6. Enter (and confirm) a new password, and then click Save Changes.

Was that a little too quick for you? If you need some more information, check out our detailed set of instructions below to help you at each step of the way.

Detailed instructions for changing your Amazon password

1. Visit and sign into your account.

Any web browser will do the trick, but for this tutorial, we’ll be using Google Chrome.  If you need help remembering how to sign into your Amazon account, head over to our article on how to buy from Amazon.

Amazon sign in screen

2. Access your account settings.

Move your mouse cursor over Hello, [Your Name]: Your Account in the top-right corner of the Amazon home page, and click on Your Account in the drop-down menu that appears.

Amazon account settings

3. Change your account settings.

Scroll down to the “Settings” category, and under “Account Settings,” click Change Account Settings.

Amazon change password form

4. Log in again (if necessary), and then choose to edit your current Amazon password.

You may be asked to log into your account again; do so. When you reach the next screen, click Edit beside the box labelled “Password.”

Edit Amazon password form

5. Enter your old password, and then choose, confirm, and save a new password for your account.

Click in the box labelled “Current Password” and type in the password that you’re using for your Amazon account right now. Then, click in the box labelled “New Password” and type in the password that you want to use for your Amazon account from now on. Then, click in the box labelled “Re-enter New Password” and type in a copy of the password that you just entered. (All three passwords will appear as bullet points to keep anyone else from seeing them.) Finally, click Save Changes.

Save new Amazon password

If you still have any issues and this process doesn’t work for you, be sure to contact Amazon customer service.

5 tips when changing your password

1. Never repeat an old password; try for something new and original.

Though it’s easy to repeat an old password or change just a minor detail about it (such as adding a number to the end), you should never do this. Don’t turn “ilovepizza” into “ilovepizza1”/”ilovepizza2” and so on. You also should not switch back and forth between “ilovepizza” and “ilovecake” any time you need to change your password. Recycling old passwords is a common tendency, but it’s not at all secure. Be original!

2. Use complexity, variety, length, and randomness to strengthen your password.

Only using letters or numbers for a password never creates one as strong as using random combinations of letters, numbers, and symbols. In addition, remember that each added character to your password makes it that much more secure, and more difficult to guess or hack. Use a minimum of 8 characters for your passwords.  A 12-to-15 character password is even stronger, especially if it contains at least one letter, symbol, and number each within it.

3. Never use a common phrase or something easy to guess.

Common passwords such as “123456,” “654321,” “iloveyou,” or “passw0rd” are so easy to guess, and not at all secure. In addition, things that people know (or can easily guess) about you — such as your birthday, anniversary, license plate number, or children’s birthdays — are commonly used as passwords, but shouldn’t be. Try coming up with something creative regarding something you really love or commonly do.

For example, if every Friday night you order two extra large pizzas with red peppers, onions, and pepperoni, you could try this for a password: “2XLP-rpep-oni-pep.” If your favorite book series is Harry Potter, and your favorite number is 16, try “Harry’sPatr0nusBeat16Dement0rs.”

4. Change your password occasionally, even when not prompted to.

If you’re only changing your password because someone has tried to break into your account (or successfully did so), that’s not good enough! By this time, it’s too late, and your information and personal safety have already been compromised. Try instead changing your password every 3-6 months, or any time you have reason to think it has been compromised. Never share your passwords with anyone, or hint at particular numbers, dates, or phrases you commonly use; this makes your password much easier to guess than you may think.

5. Find ways to remember your passwords without writing them down.

There are password manager apps that can help remember passwords for you.  They only require one password to access, and store all of your other online account passwords for when you need them. You can make your passwords as long, complex, and random as you like, and never need to worry about forgetting them. All you need to do is be sure to use a very secure password (that you can remember) for the password manager, so that no one else can access it and get at the rest of your passwords.

If you don’t want to use a password manager, there are some other tricks you can use to remember passwords without writing them down. Try coming up with something specific to the website or application you are protecting to help you remember it in the future. For example, if you were changing your password for Amazon, you could consider including phrases such as “shopping,” “ecommerce,” “books,” “rainforest,” and “FreeShipping.” However, be sure to add numbers and symbols to these common phrases in order to make them more random and difficult to guess.


That’s it!  You’ve successfully changed your password on Amazon!  Be sure to write it down somewhere so that you’ll remember it, and keep it in a safe place so that only you know where to find it! If you need to reset your password instead, we’ve got an article for that too! Check out how to reset your Amazon password here.

How Does Amazon Make Money?

Amazon is one of the largest online marketplaces. However, like other top competitors, Amazon doesn’t stock all of the products available for purchase themselves. Instead they allow users to sell their own products online. So, if Amazon is a giant online marketplace of people buying and selling things among each other, then how does any money make it back to the company?

Amazon makes money by stocking and selling its own products, as well as allowing third parties to sell on the website. Sellers are charged a small fee (a flat rate of $1 per item plus a varying percentage based on the category of the sale) for the privilege of setting up within and selling on the website.

Want some more information? We’ll explain this process in a bit more detail below!

How Amazon makes its money

1. Amazon sells its own products

Many of the products that you can purchase on Amazon are actually owned by the company itself. Just like many other stores, Amazon buys products where there’s high supply and low demand, and then sells them where there’s low supply and high demand in order to make a profit.  If it helps, think of it  as a giant online convenience store. You’re basically paying them for the convenience of buying an item without having to run around trying to find a store that has it in stock, compare prices between different stores, or get the item back home if it’s heavy or bulky.

Also, as we mentioned in our introduction to Amazon, Amazon now sells its own unique line-up of high-tech gadgets.  These include tablet computers, mobile smart-phones, e-readers, and media streaming consoles.

Amazon high-tech products

2. Amazon gets a cut from third-party sales

Even when other people sell their products on Amazon,  the company still gets some of the profit.  Why is that, you ask?  Well, think about it: Amazon eliminates a lot of legwork for someone looking to sell things. It allows them to easily organize their inventory and expose it to thousands of potential customers at once. It can even take the hassle out of setting up delivery of their merchandise and collecting payment. All of that must be worth something, right?

Amazon book

There are two types of third-party seller accounts — “Professional” and “Individual” — and the amount of money Amazon makes from each varies.

  • Professional — Amazon collects a $40 per month subscription fee, but does not collect additional fees from sales on a per-item basis.
  • Individual — Amazon does not collect a subscription fee, but does collect a $1 selling fee from each item sold.

In addition to these fees, there are closing fees of $1.35 per item that Amazon collects from the sale of “media” items (e.g. books, DVDs, video games, CDs, video tapes, and so on). Variable referral fees are also collected for each item sold, depending on its merchandise category.

You can read the full list of fees that Amazon charges its third-party sellers here.

In the event that a third-party seller tries to get you to process a payment for an item outside of Amazon, they may be trying to avoid these fees. Or, in a worst-case scenario, they may be running a scam. The bottom line is, as we told you in our article on Amazon safety: DON’T PAY AN AMAZON SELLER OUTSIDE OF AMAZON.COM. It’s best to look for another seller, one who plays by the rules.

Is Amazon free?

Amazon is free to use for buyers, as anyone can sign up for free. Buyers must pay the rate indicated for each product they purchase, plus shipping and handling fees. Sellers must pay a monthly subscription rate, and a $1 fee for each product sold. Amazon does offer free shipping in some circumstances on eligible items. If you want to learn more about free shipping, we have an entire tutorial on it.

How much money does Amazon make?

Currently, Amazon makes hundreds of millions of dollars in profit each financial quarter, and is consistently increasing its market share value. Amazon’s second fiscal quarter of 2016 was its most profitable thus far, showing an $857 million profit. The company’s overall revenue is currently in the tens of billions of dollars.

In 2016, Amazon increased its total sales to over $30 billion. It has also grown substantially by expanding its services outside the online marketplace. Amazon now offers web development services, as well as its own line of digital devices (such as the Kindle e-reader, Fire Phone mobile smart phone, and Echo voice-activated digital assistant).  Both product lines are becoming increasingly popular.

Amazon Customer Service

Hopefully, you won’t have any problems with anything that you order from With that said, accidents and mistakes happen, and you may get stuck in an unfortunate situation where your order is uncannily late or doesn’t arrive at all, or it arrives broken, defective, or with parts missing. Whatever the issue, you’re going to want to get in touch with Amazon’s customer service department.

To contact Amazon by phone:

The easiest way to contact Amazon’s customer service department is by using their toll-free phone number at 1-888-280-4331. If you need the personal touch, feel free to call and speak to a representative. If you want a more efficient way to solve your problem, use Amazon’s guided contact process.

To contact Amazon using their guided customer service process:

  1. Sign into your Amazon account and click Help on the right menu.
  2. Click Contact Us.
  3. Enter the details of your problem.
  4. Choose from Email, Phone, or Chat as a method of resolving your issue.
  5. Based on your choice, click Send Email, Call Me Now, or Start Chat to deal with a customer service representative.

Need a bit more detail about how this process works? Read our step-by-step guide (with pictures) below.

Detailed instructions for contacting Amazon using the guided customer service process

1. Sign in to Amazon.

Go to and log in (if you haven’t already).

2. Get help from Amazon.

Scroll to the bottom of the screen and click Help in the right-hand menu.

Amazon help button

3. Contact Amazon.

Move your mouse cursor over “Need More Help?” and click Contact Us.  You may be prompted to log in (again) when you do this; you can click Skip Sign In to skip this step, but by logging in, they will have your information ready when you contact them.

Amazon contact button

4. Explain your problem, and choose a method to send your issue report.

The next screen lets you specify information that will give the customer service team a quick overview of your problem so that they can help you solve it faster.  You don’t have to fill in all of the information here, but the more you do, the better customer service can help you.

Amazon guided customer service

First up is the “What Can We Help You With?” section. Click the buttons here to explain the type of product or service that you need help with: an order, one of Amazon’s unique products, downloadable digital content, or something else.  Note that depending on which one you choose, you may get different sub-options.  For example, if your problem is with An Order I Placed (as it is in the screenshot here), you can search for and select the specific order that you’re having a problem with.

Next is “Tell Us More about Your Issue.”  You can click the drop-down menus here to select details about exactly what kind of problem you’re having with the product or service you’ve selected.  Again, based on what you chose in the above section, you will have different sub-options.  For example, you may specify that the problem with your order is with the item itself, the sub-problem being that the item or some of its parts were missing, and the further sub-problem being that the entire item was missing from the package.

Once you have filled in enough information in the above options, the “How Would You like to Contact Us?” options will become available.  Sometimes, depending on the options you’ve chosen, they will suggest a specific way to contact their customer service department. Regardless, click one to start the contact process.

5. If you selected email, enter additional information and send an email.

If you choose to contact Amazon customer service by clicking Email, you’ll see this screen.

Contact Amazon by email

Click Edit Items or Details to go back to the previous screen if you entered any information incorrectly.  Otherwise, click in the box that says “Enter Additional Information” and type in a more detailed explanation of the problem.  Depending on the information you’ve already given about your problem, you may get a hint as to what to put here.

When you’re finished, click Send Email.

6. If you selected phone, have Amazon call you.

If you choose to contact Amazon customer service by clicking Phone, you’ll see this screen.

Contact Amazon by phone

Click Edit Items or Details to go back to the previous screen if you entered any information incorrectly.  Otherwise, click the drop-down menu labelled “Country” and select what country you’re calling from, click in the boxes marked “Your Number” and type in your phone number, and then click Call Me Now. An Amazon customer service representative should call the phone number that you entered shortly, and they will walk you through solving the problem.

7. If you selected chat, begin your chat with the representative.

If you choose to contact Amazon customer service by clicking Chat, you’ll see this screen pop up.

Amazon chat window

Click in the field marked “Name” and type in your name, click in the field marked “Email” and type in the email address that you use for your account, and then click in the field marked “How Can We Help You Today?” and type in a more detailed explanation of the problem. Then click Start Chat to begin sending quick messages back and forth with a customer service representative to work out the problem.

4 Amazon customer service tips

Though there are stories here and there on the Internet from disgruntled Amazon customers who think they were treated poorly by Amazon’s customer service team, the general consensus is that Amazon’s customer service department is actually one of the best ones among today’s big Internet-based companies, with an overall customer satisfaction rating of around 87%, which is far better than some of its competitors such as, which has a notoriously lax attitude towards customer service.

With that said, there are a few things you can do to make your encounter with Amazon’s customer service department run as smoothly as possible, should you ever find yourself needing to contact them.

1. Use the guided contact process from the start – it makes everyone’s lives easier.

As we said above, calling Amazon’s toll-free customer service number may be the fastest way to get in touch with the customer service department, but it’s definitely not the most efficient way.  By logging in and using the guided contact process, the customer service representative will have all the information they need about you to help fix your problem right in front of them when you get in touch.

2. Provide as much information as possible, and be as detailed in your explanations as you possibly can.

Following the above point, provide as many details about your problem as possible as you go through the guided contact process.  It will help the customer service representative that you connect with narrow down your problem and offer a solution more readily.

3. Be patient and courteous with the customer service representatives.

We know it’s hard to stay calm when something’s not right, but remember that the customer service department isn’t the source of your problem; it’s the shipping division, the courier service, or the third-party seller (if you bought from one). Staying connected and not losing your temper is the only way you’re going to help the customer service representative make things right.

4. If you bought from a third-party seller, contact them too.

You may actually want to contact the seller first, before you try to contact a customer service branch.  The seller may be able to explain the problem, or at least give you information that you can provide to a customer service representative to help them help you fix your problem.


And that’s how you contact Amazon customer service. Remember that Amazon wants to help you solve your problems – their reputation is staked on it! If the issue you’re having is a safety concern, consider reading our article on how to stay safe while using Amazon.